The new(?) capitalism through the World Cup Qatar, 2022

Abstract

Capitalism evolves and transforms, which causes it to be present in daily events or activities, so that the needs and social characteristics are also modified. Sports have become one of the favorite elements of economic structures to generate capital, achieve new markets, expand consumption patterns and demonstrate the new ways of power structure . This is evident in the recent Qatar Soccer World Cup, 2022, in which the current economic and cultural globalization is evident. In which a certain part of society feels attracted to this type of entertainment, although they do not have a real interest in sport but rather in what surrounds the World Cup, but the capitalist structures have also shaped different types of characteristics for this type of events, such as the easy access to different entertainment services, for which the generation of different feelings became evident and they are exploited for the commercialization of the mega-event. All of this can be analyzed from a spatial critical perspective, which makes it possible to identify the political structures of various processes and their consequences.