From social networks to the street: Ayotzinapa and the formation of a social movement of resistance

Abstract

The emergence of the social movement of Ayotzinapa was constituted because of the disappearance of the 43 normalist students, with a great repercussion at the national and international level, by integrating various ideological formations of resistance and forming a broad front, capable of mobilizing organizations, groups and activists. Social networks were used as a unifying platform for the movement, where it was informed, communicated, calls were made, in addition to being a binding support, which allowed establishing strategic and tactical dynamics, with the aim of counteracting the hegemonic discourse of the State and, thus, build a narrative through social networks and in spaces, resorting to graphic expressions such as stencils and graffiti.