Vol. 1 No. 1 (2023)

Published: 2023-06-30

Articles

  • Front Matter

  • Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?

    Andrea Guardato, Collins Osei, Alessandro Feri, Nathalia Tjandra
    1-17
    DOI: https://doi.org/10.33182/tbm.v1i1.3101

  • An Investigation of the Effect of in-Plane Atmospheric Elements on Customer Satisfaction and the Effect of Customer Satisfaction on Behavioral Intention

    Hale Bütün Bayram, Ümit Aydın, Gülcan Güzel, Hilmi Sezgin, Elvan Karagöz Demir, Doğa Kırmızılaroğlu
    19-33
    DOI: https://doi.org/10.33182/tbm.v1i1.3040

  • Diaspora Erdoganism Among Turkish Post-Migrant Workers in Germany: A Case Study of Two Regional Events in the Metal Sector in 2018

    Ali Ekber Doğan
    35-57
    DOI: https://doi.org/10.33182/tbm.v1i1.3103

  • Reflections from Marketing Leaders during the COVID-19 Pandemic

    Ibrahim Sirkeci, Jonathan Liu, Nathalia Tjandra, Evinc Dogan, Cathy Fawaz, Lila Malliari
    59-65
    DOI: https://doi.org/10.33182/tbm.v1i1.3102