Vol. 8 No. 1 (2020)

Published: 2020-05-20

Front Matter

Front Matter

Transnational Marketing Journal
- Requires Subscription or Fee PDF (GBP 19.99)

Editorial

Editorial: Marketing and Consumers in an Era of Disruption Caused by Covid-19 Pandemic

Ibrahim Sirkeci

1-6
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Articles

Customer Orientation, Innovation and the Mediating Role of Crowdsourcing in Organizational Performance

Alpaslan Kelleci, Erdoğan Taşkın

7-26
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Startup Branding: A Case Study of Pegipegi

Tri Wismiarsi, Muchsin Saggaff Shihab, Holila Hatta, Nathalia Tjandra

27-50
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Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

Abdulalem Mohammed, Abdo Homaid, Wail Alaswadi

51-73
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The Effect of Service Quality on Customers' Satisfaction in Mobile Phone Services in the UAE

Emad Yusuf Masoud

75-94
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Optimizing the Marketing Strategies of Qantas Airways and Thai Airways

Iryna Heiets, Varit Prakittachakul

95-124
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Book Reviews

Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century

Isabel Da Silva

125-128
- PDF
Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century

Mujde Bideci

129-131
- PDF

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Vol. 8 No. 1 (2020)

Front Matter

Editorial

Articles

Book Reviews

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Announcements

Call for Papers: Special Issue on Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers