Vol. 8 No. 1 (2020)

• Front Matter

  Transnational Marketing Journal

  • Requires Subscription or Fee PDF (GBP 19.99)

Editorial

• Editorial: Marketing and Consumers in an Era of Disruption Caused by Covid-19 Pandemic

  Ibrahim Sirkeci

  1-6

  • PDF

Articles

• Customer Orientation, Innovation and the Mediating Role of Crowdsourcing in Organizational Performance

  Alpaslan Kelleci, Erdoğan Taşkın

  7-26

  • Requires Subscription or Fee PDF (GBP 19.99)

• Startup Branding: A Case Study of Pegipegi

  Tri Wismiarsi, Muchsin Saggaff Shihab, Holila Hatta, Nathalia Tjandra

  27-50

  • Requires Subscription or Fee PDF (GBP 19.99)

• Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

  Abdulalem Mohammed, Abdo Homaid, Wail Alaswadi

  51-73

  • Requires Subscription or Fee PDF (GBP 19.99)

• The Effect of Service Quality on Customers' Satisfaction in Mobile Phone Services in the UAE

  Emad Yusuf Masoud

  75-94

  • Requires Subscription or Fee PDF (GBP 19.99)

• Optimizing the Marketing Strategies of Qantas Airways and Thai Airways

  Iryna Heiets, Varit Prakittachakul

  95-124

  • Requires Subscription or Fee PDF (GBP 19.99)

Book Reviews

• Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century

  Isabel Da Silva

  125-128

  • PDF

• Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century

  Mujde Bideci

  129-131

  • PDF