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  3. Vol. 8 No. 1 (2020)

Vol. 8 No. 1 (2020)

Published: 2020-05-20
  • Front Matter

    Transnational Marketing Journal
    • Requires Subscription or Fee PDF (GBP 19.99)

Editorial

  • Editorial: Marketing and Consumers in an Era of Disruption Caused by Covid-19 Pandemic

    Ibrahim Sirkeci
    1-6
    • PDF

Articles

  • Customer Orientation, Innovation and the Mediating Role of Crowdsourcing in Organizational Performance

    Alpaslan Kelleci, Erdoğan Taşkın
    7-26
    • Requires Subscription or Fee PDF (GBP 19.99)
  • Startup Branding: A Case Study of Pegipegi

    Tri Wismiarsi, Muchsin Saggaff Shihab, Holila Hatta, Nathalia Tjandra
    27-50
    • Requires Subscription or Fee PDF (GBP 19.99)
  • Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

    Abdulalem Mohammed, Abdo Homaid, Wail Alaswadi
    51-73
    • Requires Subscription or Fee PDF (GBP 19.99)
  • The Effect of Service Quality on Customers' Satisfaction in Mobile Phone Services in the UAE

    Emad Yusuf Masoud
    75-94
    • Requires Subscription or Fee PDF (GBP 19.99)
  • Optimizing the Marketing Strategies of Qantas Airways and Thai Airways

    Iryna Heiets, Varit Prakittachakul
    95-124
    • Requires Subscription or Fee PDF (GBP 19.99)

Book Reviews

  • Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century

    Isabel Da Silva
    125-128
    • PDF
  • Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century

    Mujde Bideci
    129-131
    • PDF

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