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  3. Vol. 6 No. 2 (2018)

Vol. 6 No. 2 (2018)

Published: 2018-11-01

Editorial

  • Editorial

    Evinc Dogan
    75-78
    • Requires Subscription or Fee PDF (GBP 19.99)

Articles

  • Understanding determinants of illegal e-book downloading behaviour in the UK and Germany

    Oliver Jonas, Ibrahim Sirkeci
    79-100
    • PDF
  • The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building

    Evinc Dogan
    101-119
    • Requires Subscription or Fee PDF (GBP 19.99)
  • Behind Hummus Wars: The Role of the Food in National Identity in the Middle East

    Ozge Copuroglu
    121-137
    • Requires Subscription or Fee PDF (GBP 19.99)
  • Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers

    Ibrahim Sirkeci, Fatma Zeren
    139-157
    • PDF

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