Vol. 6 No. 2 (2018)

Published: 2018-11-01

Editorial

Editorial

Evinc Dogan

75-78
- Requires Subscription or Fee PDF (GBP 19.99)

Articles

Understanding determinants of illegal e-book downloading behaviour in the UK and Germany

Oliver Jonas, Ibrahim Sirkeci

79-100
- PDF
The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building

Evinc Dogan

101-119
- Requires Subscription or Fee PDF (GBP 19.99)
Behind Hummus Wars: The Role of the Food in National Identity in the Middle East

Ozge Copuroglu

121-137
- Requires Subscription or Fee PDF (GBP 19.99)
Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers

Ibrahim Sirkeci, Fatma Zeren

139-157
- PDF

Copyright © 2003-2020 Transnational Press London | All rights reserved | Contact Us | Transnational Marketing Journal is a trade mark of Transnational Press London Ltd., Company registered in England and Wales No. 8771684.

Vol. 6 No. 2 (2018)

Editorial

Articles

Make a Submission

Announcements

Call for Papers: Special Issue on Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers