Vol. 2 No. 2 (2014)

Transnational Marketing Journal, Volume 2, Issue # 2, October 2014

Published: 2014-10-28

Articles

Is Familiarity a Moderator of Brand/Country Alliances? One More Look

Tore Kristensen, Gorm Gabrielsen, Eugene D. Jaffe

61-77
- Requires Subscription or Fee PDF (GBP 19.99)
The Influence of Country of Origin on Chinese Food Consumers

Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, Sandra Turner

78-98
- Requires Subscription or Fee PDF (GBP 19.99)
Brand «Moscow» in a global perspective

Marina Ochkovskaya, Valentina Gerasimenko, Maria Rybalko

99-111
- Requires Subscription or Fee PDF (GBP 19.99)

Book Reviews

Book Review

Ibrahim Sirkeci

112-113
- Requires Subscription or Fee PDF (GBP 19.99)

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Vol. 2 No. 2 (2014)

Articles

Is Familiarity a Moderator of Brand/Country Alliances? One More Look

The Influence of Country of Origin on Chinese Food Consumers

Brand «Moscow» in a global perspective

Book Reviews

Book Review

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