Vol. 5 No. 1 (2017)

Published: 2017-05-18

Editorial

Editorial

Ibrahim Sirkeci

1-2
- PDF

Articles

Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm

Katharina Buttenberg

3-24
- Requires Subscription or Fee PDF (GBP 19.99)
Transnational Viewers of Turkish Television Drama Series

Deniz Özalpman

25-43
- Requires Subscription or Fee PDF (GBP 19.99)
Language Preferences of Foreign Consumers in High and Low Involvement Service Encounters

David A. English

45-69
- Requires Subscription or Fee PDF (GBP 19.99)
Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation

Soumi Paul, Paola Peretti, Saroj Kumar Datta

70-82
- Requires Subscription or Fee PDF (GBP 19.99)