Vol. 8 No. 2 (2020): Special Issue: Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers

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  Front Matter

  TMJ

  • PDF

Editorial

• Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers

  Lilit Baghdasaryan, Ibrahim Sirkeci

  133-134

  • PDF

• Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic

  Nevin Karabiyik Yerden

  135-160

  • Requires Subscription or Fee PDF (GBP 19.99)

• “I stay at work for you, you stay at home for us.” Does this Covid-19 campaign work for the youth in Asia?

  Jappy Fanggidae, Ridolof Batilmurik, Pieter Samadara

  161-175

  • Requires Subscription or Fee PDF (GBP 19.99)

• Spillover effect of Covid19 on the Global Economy

  Hasnan Baber

  177-196

  • Requires Subscription or Fee PDF (GBP 19.99)

• Consumption switch at haste: insights from Indian low-income customers for adopting Fintech services due to the pandemic

  Soniya Billore, Gautam Billore

  197-218

  • Requires Subscription or Fee PDF (GBP 19.99)

• Health or Death? The Online Purchase Intentions of Consumers during the COVID-19 Pandemic

  Resul Öztürk

  219-241

  • Requires Subscription or Fee PDF (GBP 19.99)

• The Impact of Anxiety Caused by COVID-19 on Consumer Behaviour

  H. Mustafa Paksoy, Yakup Durmaz, Filiz Çopuroğlu, B. Dilek Özbezek

  243-270

  • Requires Subscription or Fee PDF (GBP 19.99)

Articles

• Impacts of positive images of tourism destination exhibited in a film or TV production on its brand equity: the case of Portuguese consumers’ perspective

  Sara Nunes, Alejandro del Moral Agúndez, Julia Fragoso da Fonseca, Samiha Chemli

  271-295

  • Requires Subscription or Fee PDF (GBP 19.99)