Transnational Marketing Journal <p><strong>Transnational Marketing Journal</strong> (TMJ) is dedicated to publishing high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. TMJ is a journal which promotes and show-cases current research into marketing practices and challenges with an emphasis and relevance to cross border practices, issues, challenges facing marketers and researchers alike.</p> <p><strong>ISSN</strong>: 2041-4684 | <strong>e-ISSN</strong>: 2041-4692 | The abbreviated title: Transntl. Market. J.</p> <p><strong>Transnational Marketing Journal </strong>is published three times a year in April, August, and December.</p> <p><strong>Transnational Marketing Journal</strong> is indexed and abstracted by SCOPUS, ERIH Plus, RePEc among others.</p> Transnational Press London en-US Transnational Marketing Journal 2041-4684 <p>Copyright © 2013-2021 Transnational Press London</p> Editorial: Fourth Industrial Revolution Transforming Businesses <p>This Special Edition is a collection of diverse and varied papers presented at the FIR 2020 conference. This was the first virtual conference hosted by the Faculty of Business, Higher Colleges of Technology, UAE and the presenters were selected to submit their papers to this Special Edition for review. &nbsp;All submitted papers went through the rigorous process of double-blind review. The best papers were selected for publication. The collection of papers are from different areas of research and the commonalities are the Fourth Industrial Revolution in the context of the UAE and surrounding countries. &nbsp;The readers will enjoy a wide range of papers from different areas and all built on a solid grounding of quantitative and qualitative research. The papers in this special edition include topics related to supply chain, blockchain, finance, marketing, consumer behaviour, employee motivation and knowledge management.</p> Priya Baguant Copyright (c) 2021 Transnational Marketing Journal 2021-05-31 2021-05-31 9 1 1 2 10.33182/tmj.v9i1.1493 Barricades in the Adoption of Block-Chain Technology in Supply Chain Management: Challenges and Benefits <p>Blockchain technology, as a distributed digital ledger technology that ensures traceability, security, and transparency is displaying potential for easing some comprehensive supply chain problems. Scholars have started analyzing systematically the potential benefits and effects of block-chain on numerous activities of an organization. This paper presents the barricades in the adoption of blockchain technology in supply chain management. The potential benefits of blockchain adoption such as quality, cost, speed, transparency, durability, and immutability are also discussed in this paper. We present the early literature discussing the use of blockchain in the field of the supply chain to enhance accountability and transparency. This study explains the several mechanisms by which supply chain managers can prepare their organizational structure to adopt the latest technology. It further highlights the mechanisms to achieve supply chain objectives. Part of this paper also discusses how blockchains, a potentially disruptive solution that is on its early evolution, can overcome several potential barricades. Future research directions are proposed which can further provide insights into overcoming barriers and adoption of blockchain technology in the field of supply chain management.</p> Pervez Akhtar Nora Azima Abdul Ghafar Shahab Ud Din Copyright (c) 2021 Transnational Marketing Journal 2021-05-31 2021-05-31 9 1 3 16 10.33182/tmj.v9i1.1021 Influence of Mall Shopping Culture on Online Shopping Preferences: An Emerging Economy Perspective using the Technology Acceptance Model <p><em>Growth of e-commerce activities are keeping up pace with the rapid progress in the development and availability of internet. However, the availability of internet technology and its penetration does not automatically imply consumer preference of online shopping. This study aims to examine the factors influencing the decisions of consumers for engaging in online shopping in the context of UAE, and inquires whether the prevalence of mall culture has an impact on the online shopping adoption by consumers. The Technology Acceptance Model (Davis 1989) was used to assess consumer perceptions and intentions towards online shopping. Data was collected through online surveys using convenience sampling method. From the analysis of sample data, there is sufficient evidence to conclude that online shopping is still not very popular in the UAE as residents prefer to do shopping in malls. The findings of the study are relevant to the e-commerce retail entities operating in countries where the mall culture is an important influence in the retail scenario, as this will help them in formulating their strategy to accommodate the shopping preferences of both online and in-store customers. The impact of the COVID-19 pandemic is also considered on the objectives and findings of the study. </em></p> Reshma John Anita Dani Copyright (c) 2021 Transnational Marketing Journal 2021-05-31 2021-05-31 9 1 17 32 10.33182/tmj.v9i1.1241 Industry 4.0 and Internal Knowledge Management The case of Corporate Academies in Emilia-Romagna region <p><em>Industry 4.0 is not only a bundle of linked innovations, but a wide-ranging revolution that also affects the organizational aspects of the company and its value chain. This work focuses on the relationship between the tacit knowledge inherent in human resources and the codified knowledge built within the machinery and the whole production process 4.0. Human resources have returned to the center of the production process. Companies face a trade-off between the need to invest more and more resources towards internal training and the increased need to "retain" their employees. The Corporate Academy can be an interesting tool to achieve these two goals simultaneously. This work analyzes and compares 29 Italian Corporate Academies in the manufacturing sector based on a research and survey Nomisma. The study helped to understand the motivations that led these companies to adopt this tool, in addition to understand the different methods that they undertook in the process and the relative actual and expected benefits. </em></p> Professor Lucio Poma Dr. Haya Al Shawwa Concetta Rau Copyright (c) 2021 Transnational Marketing Journal 2021-05-31 2021-05-31 9 1 33 54 10.33182/tmj.v9i1.1014 An Empirical Investigation of the Behavior of Investors in the Dubai Financial Market (DFM) <p><em>It has been a challenge to provide an explanation of the behavior of different investors in different markets. Behavioral finance tends to look at the psychological and emotional factors related to the stock market and may influence behavior of investor and the efficiency of the market. The aim of this study is to investigate the influence of psychological and emotional factors on the behavior of investors in the Dubai Financial Market. The importance of this empirical paper is developed through the essential step in investment management which is decision making. This study was conducted to provide an explanation of how factors related to behavioral finance may influence the Dubai Financial Market. The data for this study was collected through a questionnaire distributed to investors in the Dubai stock market and then were analyzed using the multiple correspondence analysis. This paper collected the response of 294 out of 500 questionnaires provided to Dubai investors. The results of the analysis showed that investors with a high level of education are associated with low levels of behavioral biases, and individuals who invest amounts up to 20,000 AED are subject to behavioral biases. Based on these results, it can be concluded that information in the market lead to market efficiency.</em></p> Bashar Abu Khalaf Sami Alajani Copyright (c) 2021 Transnational Marketing Journal 2021-05-31 2021-05-31 9 1 55 62 10.33182/tmj.v9i1.1030 Bank Selection for SMEs: An Emirati Student Perspective <p><em>The focus of this research is to identify the factors that influence bank selection attitude amongst student entrepreneurs seeking financial support for their prospective business. The data generated from this study will not only apprise nascent Emirati entrepreneurs’ perspective but also emphasize the role of the banking industry, in particular the UAE Islamic Banks, in the development and growth of national SME sector. The target population size is set as 500 Emirati graduating students and the target sample size is set as 410. Descriptive Statistics, Test of Reliability and Factor Analysis methods are applied to the collected data to check the reliability and validity of the model. Statistical tools such as Multiple Regression and ANOVA are then applied to analyze the data. The study findings explore factors that impact the expectations of prospective Emirati entrepreneurs and their bank selection criteria. Additionally, the findings identify significant factors that UAE Islamic Banks can utilize to update their strategies towards attracting prospective customers and increasing their client base by adopting innovative small and medium enterprise (SME) financial solutions for the emerging Emirati entrepreneurs. </em></p> Mohamed Bilal Basha Abid Mahmood Muhammad Gail AlHafidh Copyright (c) 2021 Transnational Marketing Journal 2021-05-31 2021-05-31 9 1 63 87 10.33182/tmj.v9i1.1052 The intervention of artificial intelligence in the recruitment function in UAE’s hospitality industry <p>Artificial Intelligence (AI) is not a new concept for Hospitality Industry and Recruitment functions. AI has displaced the human intervention in routine tasks. In few years, AI will take over several jobs (Kubler, 2018). Recently AI technologies support application screening, data analysis, and preliminary interviews, saving time of recruiters. Chatbots are now designated recruitment officers supporting candidates. Researchers have studied the influence of AI on Recruitment, but only a few focused on the AI displacing human in the recruitment function performed in UAE’s hospitality industry.</p> <p>This research aims to understand the transformation in the recruitment function of UAE’s hospitality industry due to AI intervention. Using concurrent mixed-methods, data was collected by interviewing 10 UAE HR leaders and surveying 135 HR professionals. The inductive-deductive thematic analysis was conducted for subjective measures and descriptive analysis was performed for scaled measures.</p> <p>This study found that UAE’s hospitality sector deployed AI technologies in recruitment areas such as job advertisements, collecting applications, maintaining profiles, and storing the applications. The routine, repetitive, and heavy-volume tasks in the recruitment are delegated to AI while strategic roles are retained for human professionals including development of strategies, and creation of job descriptions and specifications. While the literature review suggested a wider application of AI in recruitment function, UAE’s hospitality sector seems to be lagging. The recommendations will benefit industry leaders, HR professionals, recruitment consultants, and AI developers to rethink on the recruitment strategies, operations, and administration and to embrace the intervention of AI in recruiting the best talent proficiently.</p> Bharti Pandya Maryam Mohammed Al Janahi Copyright (c) 2021 Transnational Marketing Journal 2021-05-31 2021-05-31 9 1 89 105 10.33182/tmj.v9i1.1033 SME Financing: A UAE Entrepreneur Perspective <p><em>This research is an investigation into the motivating factors driving choice of bank for SME entrepreneurs in the United Arab Emirates (UAE). The study aims to highlight the challenges and suggest solutions in addressing the credit gap between the cash flow needs of SME entrepreneurs and the finance policies of UAE banks. The data collected was generated from a sample of SME owner-managers in three emirates: Abu Dhabi, Dubai and Sharjah. A structured research questionnaire was distributed and the convenience sampling method resulted in 380 completed responses. These were analyzed using appropriate statistical tools. The results of the study will enable banks to better understand and analyze the key determinants that impact the SME entrepreneurs’ attitude in bank selection and the products and services this particular group values. Research findings are also envisaged to be of particular interest to scholars and practitioners of Islamic Banking specifically, inspiring further studies across the MENA region. </em></p> Abid Mahmood Muhammad Mohammed Bilal Basha Gail Al Hafidh Copyright (c) 2021 Transnational Marketing Journal 2021-05-31 2021-05-31 9 1 107 127 10.33182/tmj.v9i1.1023 Mobile marketing tools in the market of restaurant food delivery services in Ukraine <p><em>This study explores the usage of mobile marketing tools in the market of restaurant food delivery services. While new mobile tools become available, the enterprises need to rationally select and use those tools. In the study, the market of restaurant food delivery in Ukraine has been analyzed, and the enterprises operating in the market have been classified based on their business processes. It was discovered that the usage of mobile marketing differs for aggregators and food producers, depending on their business processes and marketing goals. For each group of enterprises operating in the market, classification of mobile marketing tools has been done, and approaches for selecting mobile marketing tools by the stages of a purchase decision process have been proposed, based on marketing objectives at every stage of the purchase process. Online customer survey has been conducted, and the Kano model has been applied to estimate customers’ satisfaction and their attitude toward mobile marketing tools. Based on the research results, the practical recommendations for selecting the most suitable mobile marketing tools have been developed, and these recommendations take into account the interests of both sides: customers and companies implementing marketing tools. It was found out that the main selection criteria include enterprise internal business processes, marketing objectives, and customer attitudes. The recommendations developed in this study, provide businesses with the approaches necessary to rationally allocate their marketing resources.</em></p> Sergiy Spivakovskyy Tetiana Spivakovska Katerina Bazherina Copyright (c) 2021 Transnational Marketing Journal 2021-05-31 2021-05-31 9 1 129 149 10.33182/tmj.v9i1.1015 Consumer Buying Behaviour towards Organic Food – A Case of UAE <p><em>The objective of this study is to understand UAE consumer behavior towards organic food. Six determinants were chosen to investigate the factors that were identified as potential influencers. These determinants were identified from the current research published on organic food buying behavior patterns. The chosen independent determinants are identified as: health and lifestyle, environmental concern, safety and trust, convenience and price, subjective norms and attitude. Purchase intention was identified as a dependent variable to test. Six hypotheses were formed based on determinants to test their influences on purchase intention. A random sampling of 423 participants was used in collecting the data. Multiple regression analysis tests were used to understand the significant influence of these six variables. The result of the analysis indicated that all six variables have a positive contribution towards consumer purchase intention of organic food. The implications for stakeholders and policy makers point to a need to upgrade the accessibility of organic food to a wider population such that the supply chain for organic foods and organic products extends beyond the big supermarkets to the smaller grocery stores and corner shops.</em></p> Mohamed Bilal Basha Abdul Ghafar Fazli Wahid Gail Alhafid Eman Al Shaer Mohd Farid Shamsudin Copyright (c) 2021 Transnational Marketing Journal 2021-05-31 2021-05-31 9 1 151 166 10.33182/tmj.v9i1.1028 Role of gender on Intention to adopt mobile payments among generation Z <p><em>The purpose of this paper was to examine the intention to adopt mobile payments among male and female customers of generation Z by surveying 365 undergraduate students and applying the Unified theory of acceptance and use of technology (UTAUT). The Structural equation modeling analysis using the SmartPLS revealed that social influence was the most significant predictor of intention to adopt mobile payments among both males and females. The male is significantly influenced by the performance expectancy and effort expectancy whereas the females are significantly influenced by the effort expectancy and price value factors. For sustainable adoption among the males and females in generation Z, the managers should create differentiated value propositions by focusing on utilitarian benefits and simplicity of use for the males and females respectively.</em></p> Sonal Purohit Rakhi Arora Copyright (c) 2021 Transnational Marketing Journal 2021-05-31 2021-05-31 9 1 167 180 10.33182/tmj.v9i1.1011