Walley, Keith, Li Cheng, and Tiantian Liu. “Antecedent Factors Impacting Country of Origin (COO): An Investigation into Food Provenance in China”. Transnational Marketing Journal 7, no. 1 (May 27, 2019): 29–58. Accessed January 16, 2022. https://journals.tplondon.com/tmj/article/view/752.