NGUYEN, N. H. .; VAN NGO, Q.; VU, H. T. T. A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam. Transnational Marketing Journal, London, UK, v. 10, n. 1, p. 155–170, 2022. DOI: 10.33182/tmj.v10i1.1808. Disponível em: https://journals.tplondon.com/tmj/article/view/1808. Acesso em: 15 aug. 2022.