BHATTACHARYYA, K.; DEBATA, B. R. Measuring the Effectiveness of Social Media in a B2B Scenario in India. Transnational Marketing Journal, London, UK, v. 9, n. 2, p. 285–300, 2021. DOI: 10.33182/tmj.v9i2.1570. Disponível em: https://journals.tplondon.com/tmj/article/view/1570. Acesso em: 21 jan. 2022.