Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century

Authors

DOI:

https://doi.org/10.33182/tmj.v8i1.996

Keywords:

Gábor REKETTYE, Value Creation 4.0, marketing

Abstract

Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. Transnational Press London, 251 pp, ISBN: 978-1- 912997-21-3. Reviewed by Mujde Bideci

Published

2020-05-15

How to Cite

Bideci, M. (2020). Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century. Transnational Marketing Journal, 8(1), 129-131. https://doi.org/10.33182/tmj.v8i1.996

Issue

Section

Book Reviews