• Omar Al Serhan Higher Colleges of Technology, Abu Dhabi


Irregular migration, refugees, borders, differential inclusion, Europe


It gives me great pleasure to present to you the newest issue of the Transnational Marketing Journal. This October 2019 release includes papers covering different and interesting topics that we think will appeal to a broad segment of readers. Tourism, beer marketing and destination marketing, Entrepreneurial Strategies, Customer Relationship Management (CRM) and supply chain management are covered in this issue, which we hope you will find interesting to read.

Author Biography

Omar Al Serhan, Higher Colleges of Technology, Abu Dhabi

Dr Al Serhan is an Assistant Professor at Higher Colleges of Technology, Abu Dhabi, UAE. Previously he has worked at the American University of Afghanistan. His academic interests include transnational Arabs consumers, brand loyalty and boycotting behaviour, transnational marketing and Islamic hospitality. Al Serhan completed his PhD at Cardiff Met University- UK and has a considerable academic and business experience gained while working in both the academic and business world.




How to Cite

Al Serhan, O. (2019) “Editorial”, Transnational Marketing Journal. London, UK, 7(2), pp. 103–104. Available at: https://journals.tplondon.com/tmj/article/view/851 (Accessed: 23January2022).




Most read articles by the same author(s)