Editorial

Authors

  • Evinc Dogan Akdeniz University, Antalya

DOI:

https://doi.org/10.33182/tmj.v6i2.553

Abstract

Transnational Marketing Journal was a proud sponsor of the 3rd Taste of City: Food and Place Marketing Conference 2018 hosted by Akdeniz University Tourism Faculty in Antalya, Turkey on 4-5 October. 

There were four sessions concentrated on different dimensions of food and place marketing. Particularly (trans)nationality dimension of food crossing borders, diaspora food culture and nation-branding attracted attention. Turkish coffee and coffee houses were discussed through several case studies. Papers presented about festivals (Jujube), events, street food and hedonism added spice and zest to the conference program. Many presentations included illustrative photos supporting often qualitative and subjective analyses of food and place marketing and branding.

We look forward to seeing you in the next conference!

Author Biography

Evinc Dogan, Akdeniz University, Antalya

Evinc Dogan holds a PhD in Management and Development of Cultural Heritage from IMT Institute for Advanced Studies Lucca (Italy). Graduate of Istanbul Technical University and Bogazici University, she has been a visiting research fellow at Regent’s Centre for Transnational Studies at Regent's University London, Kadir Has University and the University of Belgrade. Her research interests include place marketing, city branding, cultural heritage, tourism, and visual culture.

Published

2018-11-01

How to Cite

Dogan, E. (2018) “Editorial”, Transnational Marketing Journal. London, UK, 6(2), pp. 75–78. doi: 10.33182/tmj.v6i2.553.

Issue

Section

Editorial