Editorial: Transnational Marketing

Authors

  • Ibrahim Sirkeci Regent's Centre for Transnational Studies, Faculty of Business and Management, Regent's University London, NW1 4NS

DOI:

https://doi.org/10.33182/tmj.v1i1.417

Keywords:

Marketing, Consumer Behaviour, Transnational Marketing, Mobile Consumers

Abstract

Transnational Marketing Journal is a new scholarly, peer-reviewed journal is dedicated to disseminating high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. It is an exciting new venture for us and we would like to invite innovative thinking, scholarship, and current research into marketing practices and challenges crossing national borders.

In Transnational Marketing and Transnational Consumers, Transnational Marketing is defined “as understanding and addressing customer needs, wants and desires in their own country of residence and beyond and in borderless cultural contexts with the help of synergies emerging across national boundaries and transfer of expertise and advantages between markets where the organization operates transnationally with a transnational mentality supported by transnational organization structures and without compromising the sustainability of any target markets and resource environment offering satisfactory exchanges between the parties involved” (Sirkeci, 2013: vii).

Author Biography

Ibrahim Sirkeci, Regent's Centre for Transnational Studies, Faculty of Business and Management, Regent's University London, NW1 4NS

Ibrahim Sirkeci is Professor of Transnational Studies and Marketing and Director of Regent's Centre for Transnational Studies at Regent's University London.

Published

2013-10-02

How to Cite

Sirkeci, I. (2013). Editorial: Transnational Marketing. Transnational Marketing Journal, 1(1), 1-4. https://doi.org/10.33182/tmj.v1i1.417

Issue

Section

Editorial

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