CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele

Authors

  • Ibrahim Sirkeci Regent’s Centre for Transnational Studies, Faculty of Business and Management, Regent’s University London
  • Anett Condick-Brough Regent’s Centre for Transnational Studies, Regent’s University London

DOI:

https://doi.org/10.33182/tmj.v4i1.402

Keywords:

Ria Money Transfer, remittances, agents, transnational strategy, transnational consumers

Abstract

This case study looks at the development of a money transfer company in a dynamic and fast changing market. Transnational nature of the business as well as profiles of customers are emphasised. Ria Money Transfer is part of the Euronet, US based parent company. Aspiring to become the most progressive company in the sector, Ria deals with customers with backgrounds from all over the world. This is also reflected in the work force of the company. Operating in distinct environments, businesses are not only concerned with a multicultural body of customers, agents and clients but also multiple economic, political, technological environments with a large number of small and big competitors. This case study alludes to the questions about the key drivers of success for a transnational company with such complex web of markets, consumers, clients and competitors. Company information, direct quotes from representatives and media are used to illustrate aspects of the business and markets.

Author Biographies

Ibrahim Sirkeci, Regent’s Centre for Transnational Studies, Faculty of Business and Management, Regent’s University London

Ibrahim Sirkeci is Ria Professor of Transnational Studies & Marketing and Director of Centre for Transnational Studies at Regent’s University London. He received his PhD in Geography in 2003 from the University of Sheffield. Before joining the European Business School London in 2005, he worked at the University of Bristol. His main areas of expertise are remittances, integration, conflict, labour markets, minorities, and segmentation. He has coined the term “transnational mobile consumers” as he examines connected consumers and the role of mobility in consumer behavior within a transnational marketing context. His recent research on remittances has been sponsored by Ria Money Transfer. He has also secured external research funding from other organisations including the World Bank, EU, and British Academy. He is the editor of Migration Letters journal and Remittances Review. His recent books include Conflict, Security and Mobility (2016, with Cohen and Yazgan), Transnational Marketing and Transnational Consumers (2013), Migration and Remittances during the Global Financial Crisis and Beyond (2012, with Cohen and Ratha), and Cultures of Migration, the global nature of contemporary mobility (2011, with Cohen). Professor Ibrahim Sirkeci can be contacted at @isirkeci and www.sirkeci.co.uk

Anett Condick-Brough, Regent’s Centre for Transnational Studies, Regent’s University London

Dr Anett Condick-Brough is Research Assistant at the Regent’s Centre for Transnational Studies. She conducted her PhD in Economics in Hungary focusing on the hidden mechanisms behind the relationship of social trust and access to justice in ethnically heterogeneous societies. 

Published

2016-05-21

How to Cite

Sirkeci, I., & Condick-Brough, A. (2016). CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele. Transnational Marketing Journal, 4(1), 41-58. https://doi.org/10.33182/tmj.v4i1.402

Issue

Section

Case Studies

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