Transnational Döner Kebab taking over the UK


  • Ibrahim Sirkeci Regent's Centre for Transnational Studies (RCTS), Regent's University London



Doner, Kebab, Gyros, Transnational market entry, UK, fast food, place brand, Turks, Kurds


People move, finances move, so does the cultures, artefacts, goods and food. Remittances literature expanded significantly in the last two decades to cover more of what we refer to as social remittances. Social remittances refer to often intangible elements, cultural artefacts, habits, opinions, attitudes, beliefs, values transferred by migrants from destination countries to their home countries. Through studies on migrant remittances, we know that even in terms of financial transfers, remittances operate in corridors and in a two-way fashion. One third of remittances are sent to countries which are called “advanced economies”. United Kingdom, Germany, France are among the top remittance receiving countries as well as leading the table of sending countries. In this paper, I explore the ways in which social remittances change the foodscapes of destination countries with particular reference to Döner Kebab in the United Kingdom. Until two decades ago, Döner Kebab was a rare meal you would enjoy when holidaying in Turkey or if you happen to be in that cosy corner of North London. Nevertheless, in 2010s Britain, it became a popular fast food, particularly when it comes to what to eat after a night out. One may find an outlet selling Döner Kebab literally in every city, every town, every neighbourhood, every village in Britain. Multiple forces were in play in the making of Döner Kebab a British national food: 1) practicality of the food itself, 2) growing number of immigrants from Turkey arriving in Britain, 3) labour market disadvantages immigrants face, 4) asylum dispersal policies of the 1990s and 2000s, 5) declining incentives making small shops not viable economically, and 6) increasing number of British tourists visiting Turkey. In this article, a number of hypotheses are proposed for a conceptual model explaining the ways in which foreign food becomes part of the national food/cultural heritage in destination.

Author Biography

Ibrahim Sirkeci, Regent's Centre for Transnational Studies (RCTS), Regent's University London

Prof Ibrahim Sirkeci is Professor of Transnational Studies and Marketing as well as directing the Regent's Centre for Transnational Studies at Regent's University London, UK . He has widely published on migration, ethnicity, conflict, labour markets, and remittances. He is the author of many books and articles. He has conducted research on minorities and migration in Turkey, Iraq, Germany, and the UK. His recent books are Migration and Remittances during the Global Financial Crisis and Beyond (The World Bank, 2012, with J. Cohen and D. Ratha) and Cultures of Migration, the Global Nature of Contemporary Mobility (University of Texas Press, 2012, with J. Cohen). He is also author of The Environment of Insecurity in Turkey and the Emigration of Turkish Kurds to Germany (Edwin Mellen Press, 2006). Prof Sirkeci is the Editor of Migration Letters journal, Remittances Review, Transnational Marketing Journal, Kurdish Studies, Border Crossing and Goc Dergisi.




How to Cite

Sirkeci, I. (2016) “Transnational Döner Kebab taking over the UK”, Transnational Marketing Journal. London, UK, 4(2), pp. 143–158. doi: 10.33182/tmj.v4i2.397.

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