Editorial

Authors

  • Ibrahim Sirkeci Director of Regent’s Centre for Transnational Studies, Regent’s University London

DOI:

https://doi.org/10.33182/tmj.v5i1.384

Keywords:

marketing, consumers, Korea, Austria, Iranians, Turkish Drama

Abstract

In this issue of Transnational Marketing Journal, we are pleased to offer four articles covering issues from brand orientation and business performance within young firms to co-creation and challenges with technology in extending brands. Four articles look at different countries and mobility impact is a cross-cutting theme. 

Author Biography

Ibrahim Sirkeci, Director of Regent’s Centre for Transnational Studies, Regent’s University London

Professor Ibrahim Sirkeci is the Director of Regent’s Centre for Transnational Studies, Regent’s University London.

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Published

2017-05-01

How to Cite

Sirkeci, I. (2017) “Editorial”, Transnational Marketing Journal. London, UK, 5(1), pp. 1–2. doi: 10.33182/tmj.v5i1.384.

Issue

Section

Editorial

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