Transnational Marketing Journal is a unique outlet with its theoretical focus and scope where we promote research and scholarship into the cross border practices and behaviours. The three articles we include in this issue are exploring different countries and mobility impact is a cross-cutting theme. Varsha Jain, Chakshu Bhandari, and Ganesh B.E. in their article titled “Discovering the Interpersonal Relationship between Luxury Perfume Brands and Consumers” look into luxury perfume brands sector globally and nationally. The second article titled “Portuguese Sardines - from the ritual to the brand” by Cecília Avelino Barbosa focuses on place branding and network of associations in the consumer’s mind. Bülent Akkaya and Akif Tabak examined the impact of dynamic capabilities on firm perceived marketing performance of small and medium sized enterprises in Turkey.