Transnational Business and Management

Front Matter

2024-12-20

Assessment of Customers’ Satisfaction in Mobile Banking Services: The Mediating Role of Ease of Use

Mosharraf Hossain — 2024-12-20

Mobile banking has reshaped the financial industry worldwide by offering user-friendly and efficient banking solutions through mobile devices. In Bangladesh, the use of mobile banking has notably risen due to developments in technology, higher mobile phone usage, and a rising need for useful financial services. Mobile banking services have played a crucial role in promoting financial empowerment, especially among the countryside and distant unbanked population. Therefore, the aim of this research was to examine the factors affecting customers’ satisfaction in mobile banking services in the mediating role of ease of use. Quantitative type research was applied and the study used descriptive research design. A standardized questionnaire was used to collect 402 data points from Bangladeshi customers using a purposive sampling method. A partial least square structural equation modeling (PLS-SEM) approach was used to evaluate the data and test the hypotheses. The PLS-SEM analysis method demonstrated that perceived usefulness, cost of service, responsiveness, and ease of use have a positive impact on customers’ satisfaction in mobile banking services. The findings also showed that the ease of use has a significant role in mediating the relationship between three factors (perceived usefulness, security and trust, and responsiveness) and customers’ satisfaction in mobile banking services. This research adds to theoretical discourse by examining the transformation of customers’ satisfaction with mobile banking services in the perspective of Bangladesh.

The Influence of Image Similarity on Impulsive Buying Behavior of Hanoi Youth

Dung Pham Viet — 2024-12-20

The study delved into the intricate relationship between image congruence and consumer behavior, particularly focusing on impulse buying behavior among young adults. Through a comprehensive theoretical framework, it explored the impact of various types of image congruence, such as lifestyle, ideal image, actual image, and ideal social similarity, on emotional value, perceived quality, and ultimately, impulse buying behavior. The research employed a rigorous methodology, including exploratory and confirmatory factor analyses, to validate the proposed constructs and hypotheses. Key findings revealed that lifestyle and actual image similarity positively influence perceived value, whereas ideal image similarity impacts emotional value. Perceived value and perceived quality were identified as significant predictors of impulse buying behavior. The study's implications extend to both academia and industry, providing insights into the role of image congruence in consumer behavior and offering practical guidance for marketers in enhancing brand-customer connections. Despite its contributions, the study acknowledges limitations, particularly in exploring ideal social similarity, prompting avenues for future research in this domain.

Building Private Universities Based on Transformational Leadership and Interpersonal Relationships

Widi Fajar Widyatmoko — 2024-12-20

Leadership in higher education institutions exhibits a unique, dynamic, and tactical nature, necessitating effective leadership models to address complex organizational challenges. This study investigates the transformational leadership model within the context of higher education, emphasizing the role of leaders’ individual characteristics in shaping organizational outcomes. Data were collected using questionnaires distributed to leaders, with 132 valid responses analyzed. Results demonstrate that leaders' individual traits positively correlate with organizational commitment, job satisfaction, unit performance, and interpersonal relationships, while negatively correlating with intention to quit. However, additional analysis indicates only partial support for these findings, suggesting that the predictive capacity of individual leader characteristics on transformational leadership outcomes is not fully substantiated. Furthermore, the limited evidence supporting unique contributions of leader characteristics to organizational variables underscores the complexity of transformational leadership in higher education settings. These findings highlight the need for further research to better understand the interplay between leadership traits and organizational dynamics in academic institutions. The study contributes to the growing body of knowledge on leadership in higher education and offers insights for refining leadership practices to foster improved organizational performance and employee retention.