Treading lightly: regularised migrant workers in Europe
Keywords:startup, branding, brand positioning, brand experience, customer relationship and loyalty, e-commerce
This study draws on qualitative interviews with regularised, semi-documented and undocumented migrant workers in seven EU countries, each with a different experience of implementing regularisations as a policy tool to manage undocumented migration. The article examines the relationship between a regularised or documented status and work conditions, including access to employment and social rights. It sheds light on the importance of labour market structures in creating opportunities or otherwise for those with newly acquired legality in the host country. The complex impact of migrant status alongside the importance of a strong industrial relations system to enforce rights at work is revealed.
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