Browse Title Index

Issue Title
Vol 3, No 1 (2015) An investigative analysis of the factors influencing degree of involvement in a foreign market Abstract
Maktoba Omar, Collins Osei
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Balancing Act: Identity and Otherness among Latin American Immigrants and their Food Practices Abstract
Paulette Kershenovich Schuster
Vol 6, No 2 (2018) Behind Hummus Wars: The Role of the Food in National Identity in the Middle East Abstract
Ozge Copuroglu
Vol 6, No 1 (2018) Book review Abstract
Samuel Rohr, Abrar M. Fitwi
Vol 2, No 2 (2014) Book Review Abstract PDF
Ibrahim Sirkeci
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Book reviews Abstract
Evinc Dogan, Efe Sevin
Vol 2, No 2 (2014) Brand «Moscow» in a global perspective Abstract PDF
Marina Ochkovskaya, Valentina Gerasimenko, Maria Rybalko
Vol 4, No 1 (2016) Card usage by Turks when travelling abroad: shopping and Transnationalisation Abstract
Yağmur Özyer, Başak Değerli, Alper Değerli, Ebru Gözükara
Vol 1, No 1 (2013) CASE STUDY The new territorial orientation of a transnational company: Italian pasta Abstract
Silvia Dessì, Federica Caboni, Ernestina Giudici
Vol 1, No 1 (2013) CASE STUDY Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods Abstract
Robert L. Williams, Jr., Maktoba Omar
Vol 6, No 1 (2018) CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries Abstract
Nadine Waehning, Ibrahim Sirkeci, Stephan Dahl, Sinan Zeyneloglu
Vol 4, No 1 (2016) CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele Abstract
Ibrahim Sirkeci, Anett Condick-Brough
Vol 5, No 1 (2017) Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation Abstract
Soumi Paul, Paola Peretti, Saroj Kumar Datta
Vol 3, No 2 (2015) Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters Abstract PDF
Xuenan Ju, Yuan Cheng, Zuohao Hu, Mengyuan Lv, Xi Chen
Vol 5, No 1 (2017) Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm Abstract
Katharina Buttenberg
Vol 6, No 2 (2018) Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers Abstract
Ibrahim Sirkeci, Fatma Zeren
Vol 5, No 2 (2017) Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers Abstract
Varsha Jain, Chakshu Bhandari, Ganesh B.E.
Vol 6, No 1 (2018) Editorial Abstract
Ibrahim Sirkeci
Vol 5, No 2 (2017) Editorial Abstract
Ibrahim Sirkeci
Vol 5, No 1 (2017) Editorial Abstract
Ibrahim Sirkeci
Vol 6, No 2 (2018) Editorial Abstract
Evinc Dogan
Vol 1, No 1 (2013) Editorial: Transnational Marketing Abstract
Ibrahim Sirkeci
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Editorial: Taste of City, transnational food and place marketing Abstract
Evinc Dogan, Ibrahim Sirkeci
Vol 1, No 1 (2013) Effect of colour and relative product size (RPS) on consumer attitudes Abstract
Varsha Jain, Subhadip Roy, Advita Pant
Vol 2, No 1 (2014) Experiencing-the-Experience: An Examination of the Significance of Infrastructure, Co-creation and Co-branding within the Transnational Gastronomic Tourism Industry Abstract
Helena A. Williams, Robert L. Williams Jr., Maktoba Omar
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Exploring Potentials for Culinary Tourism through a Food Festival: The Case of Thessaloniki Food Festival Abstract
George Chatzinakos
Vol 6, No 1 (2018) Falafel and Shwarma: Israeli Food in Mexico Abstract
Paulette K Schuster
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Food and wine tourism and urban local development Abstract
Gabriele Di Francesco
Vol 6, No 1 (2018) Got To Get You Into My Life: A qualitative investigation into opt-in text marketing Abstract
Beth W. Ghiloni
Vol 2, No 2 (2014) Is Familiarity a Moderator of Brand/Country Alliances? One More Look Abstract PDF
Tore Kristensen, Gorm Gabrielsen, Eugene D. Jaffe
Vol 5, No 1 (2017) Language Preferences of Foreign Consumers in High and Low Involvement Service Encounters Abstract
David A. English
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Lyon – UNESCO’s Creative City of Gastronomy? Abstract
Cecilia Avelino Barbosa
Vol 3, No 2 (2015) Mapping Studies on Consumer Boycotting in International Marketing Abstract PDF
Omar A Al Serhan, Elias Boukrami
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine Abstract
Evinc Dogan, Goran Petkovic
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Nutrition and Food in the Green city Abstract
Paolo Corvo, Raffaele Matacena
Vol 5, No 2 (2017) Portuguese Sardines - from the ritual to the brand Abstract
Cecília Avelino Barbosa
Vol 3, No 1 (2015) Positioning Generation Y for Effective Mobile Communication: The case of three cities in India Abstract
Varsha Jain, Saumya Pant
Vol 1, No 1 (2013) Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin Abstract
Nathalia C. Tjandra, Maktoba Omar, Robert L. Williams, Jr., John Ensor
Vol 3, No 2 (2015) Small and medium sized enterprise marketing to foreign consumers in Seoul, South Korea Abstract PDF
David A. English
Vol 2, No 1 (2014) Sustainable Distribution in Emerging Markets – African Perspective Abstract
Subrat Sarangi, Sanjay Patro, Ravi Shekhar Kumar
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing The Budding Aromas from Taco Trucks: Taste and Space in Austin, Texas Abstract
Robert D. Lemon
Vol 3, No 1 (2015) The classification of customer- and brand-oriented marketing capabilities Abstract
Katharina Buttenberg
Vol 6, No 2 (2018) The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building Abstract
Evinc Dogan
Vol 5, No 2 (2017) The impact of dynamic capabilities on firm perceived marketing performance of small and medium sized enterprises Abstract
Bülent Akkaya, Akif Tabak
Vol 2, No 1 (2014) The Incubator Concept as an Entry Mode option for SME’s Abstract
Anna Marie Dyhr Ulrich, Svend Hollensen
Vol 2, No 2 (2014) The Influence of Country of Origin on Chinese Food Consumers Abstract PDF
Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, Sandra Turner
Vol 3, No 1 (2015) The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness Abstract
Carlos Manuel Súcia Búrcio, Rui Manuel Vinhas Da Silva, Maria de Fátima Salgueiro
Vol 1, No 1 (2013) The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? Abstract
Jessica Lichy, Kevin Pon
Vol 4, No 1 (2016) Transnational adaptation: changing determinants of grocery store choice of German consumers in London Abstract
Ines Oswald
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Transnational Döner Kebab taking over the UK Abstract
Ibrahim Sirkeci
Vol 5, No 1 (2017) Transnational Viewers of Turkish Television Drama Series Abstract
Deniz Özalpman
Vol 6, No 2 (2018) Understanding determinants of illegal e-book downloading behaviour in the UK and Germany Abstract
Oliver Jonas, Ibrahim Sirkeci
Vol 4, No 1 (2016) Why Foreign Retail Grocery Stores Fail in South Korea: Propositions for Future Research Abstract
David A. English
1 - 53 of 53 Items