Call for Papers

Marketing Tracks in the Fourth Industrial Revolution: Transforming Businesses Conference (FIR 2020)

Guest Edited by Dr Priya Baguant, Higher Colleges of Technology, United Arab Emirates, Dr Yolane Smith, Higher Colleges of Technology, United Arab Emirates, Dr Omar Al Serhan, Higher Colleges of Technology, United Arab Emirates. 

Submission Deadline: 15 January 2020

Tentative Publication Date: October 2020

As guest editors of Transnational Marketing Journal (TMJ), we would like to invite you to submit your paper to the 3rd International Business Conference: The Fourth Industrial Revolution: Transforming Businesses (FIR 2020). The success of any business is based on how it embraces the Fourth Industrial Revolution. The previous industrial revolutions were mechanization, mass production and rise of digital technology. The Fourth Industrial Revolution also known as Industry 4.0 is based on optimizing the digital revolution of the third industrial revolution. Thus the main pillar of the Fourth Industrial Revolution is Digital Transformation. The Business Environment has been transformed and businesses are being called (pressurized) to be more efficient, effective and competitive.

Last year’s conference received over 100 international and local submissions and 30 of these submissions were later published in the participating Scopus indexed journals. This conference is set to attract a wider international and local audience and is based on creating a reflection and (infusing) debate on how businesses are organizing and structuring themselves to fit into Industry 4.0. The objective is to research and discuss the Industry 4.0 and its disruptive business model in the fields of Analytics, Finance, Logistics, Marketing, Human Resources, Tourism, Quality, Accounting and Innovation and Entrepreneurship.

The International Business Conference is organised by the Higher Colleges of Technology (HCT) in the United Arab Emirates (UAE), Sharjah. Papers presented in FIR 2020 will be submitted for publication to Transnational Marketing Journal (TMJ), a Scopus indexed peer reviewed journal. For more details, please visit the conference website at

HCT faculty/students can register to FIR 2020 conference for free.

The Conference Tracks covers the following topics:

Digital Marketing New Business Models Business Management and Transformations
International Business Accounting and Finance Ethics and Governance in Businesses
Social entrepreneurship Entrepreneurship Logistics and Supply Chain
Organizational Behaviour Quality and Strategy Education and Management
Talent Management Tourism Business Analytics and Data Science

Authors are invited to submit papers describing original, previously unpublished work, not currently under review by another conference, workshop, or a journal. Presented papers at FIR 2020 will be submitted for publications at the IJBM and TJM, both Scopus indexed journal. Industry and Academic professionals from throughout the MENA region and beyond are encouraged to submit abstracts and research papers on a topic of their choice relating to the main theme.

Please see the CFP:

Or submit directly here:


  1. The deadline for submitting a detailed abstract (500 words) and full author details is January 15, 2020. Selection of conference papers is based on the abstracts. Presenters will be notified whether they have been successful by January 30, 2020.

The full conference paper is due on February 15, 2020 and must be an original submission that has not been presented or published elsewhere. Papers are to be submitted at conference registration website (in case of some technical problems) to the Conference Chair: Dr. Priya Baguant

  1. Both abstracts and full papers should be submitted as a MS Word file or PDF via Conference registration website.
  2. Papers should be no more than 5,000 words, single spaced in Times New Roman 12 point.
  3. Papers should be in English with an abstract, and the presenter must be fluent in English.
  4. Twenty (20) minutes will be allowed for the paper presentation at the Conference.
  5. The authors should indicate their personal full contact details and include a brief biographical note with the paper.

Each abstract will be blind reviewed by members of the Scientific Committee. The selected papers should contain, but not be limited to, the following:

  1. Purpose of the paper
  2. Theme – How does the paper relate to the theme of the conference?
  3. Methodology/approach – How are the objectives achieved? Include the main method(s) used for the study.
  4. Findings – What was found in the course of the work?
  5. Research limitations/implications (if applicable)
  6. Practical implications (if applicable) – All papers are expected to have practical applications. What is original/value of paper?

Selected conference papers will be published in Special Issue published by the following Scopus indexed Transnational Marketing Journal (TMJ):

We look forward to sharing the best practices and latest concepts of How the Fourth Industrial Revolution is Transforming Businesses at this highly innovative and informative conference.

The Conference Committe


This Special Issue Call for Papers for Transnational Marketing Journal | ISSN / E-ISSN: 2041-4684 / 2041-4692 is fully supported by the editorial team of Transnational Marketing Journal is published by Transnational Press London and abstracted and indexed in SCOPUS, EBSCO, and ERIH Plus among others. You may inspect the journal at