TRANSNATIONAL MARKETING JOURNAL

Transnational Marketing Journal Transnational Marketing Journal (TMJ) is dedicated to publishing high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. TMJ is a journal which promotes and show-cases current research into marketing practices and challenges with an emphasis and relevance to cross border practices, issues, challenges facing marketers and researchers alike.

ISSN: 2041-4684 | e-ISSN: 2041-4692

The abbreviated title: Transntl. Market. J.

Transnational Marketing Journal is indexed and abstracted by SCOPUS and EBSCO among others.

Announcements

 

Call for Papers: Special Issue on E-commerce branding in emerging markets

 
Guest editors, Dr Nathalia C Tjandra, Dr Tri Wismiarsi, Dr Muchsin S Shihab, and Holila Hatta invites paper submissions for a special issue on a fast growing area of interest: E-commerce branding in emerging markets.  
Posted: 2018-09-20 More...
 

Vol 6, No 2 (2018)

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Editorial

Evinc Dogan
PDF
75-78

Articles

Oliver Jonas, Ibrahim Sirkeci
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79-100
Evinc Dogan
PDF
101-119
Ozge Copuroglu
PDF
121-137
Ibrahim Sirkeci, Fatma Zeren
PDF
139-157