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Book Review

Omar Al Serhan

Abstract

Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. London: Transnational Press London, 251 pp, ISBN: 978-1-912997-21-3. Value Creation 4.0  is a marketing guide designed to address the needs of the age of the fourth industrial revolution. It takes a practical oriented approach via drawing the reader’s attention to situations and challenges. The title focuses on customer-oriented management of products and it also dissects many key value creation topics in 4 parts through 14 chapters. The book is primarily targeting practitioners and those in higher education as well as those interested advance marketing.

Keywords

Value creation; marketing; value strategy

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