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Editorial

Omar Al Serhan

Abstract

It gives me great pleasure to present to you the newest issue of the Transnational Marketing Journal. This October 2019 release includes papers covering different and interesting topics that we think will appeal to a broad segment of readers. Tourism, beer marketing and destination marketing, Entrepreneurial Strategies, Customer Relationship Management (CRM) and supply chain management are covered in this issue, which we hope you will find interesting to read.

Keywords

Transnational marketing; transnational consumers

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