Transnational Marketing Journal

Transnational Marketing Journal Transnational Marketing Journal (TMJ) is dedicated to publishing high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. TMJ is a journal which promotes and show-cases current research into marketing practices and challenges with an emphasis and relevance to cross border practices, issues, challenges facing marketers and researchers alike.

ISSN: 2041-4684 | e-ISSN: 2041-4692

The abbreviated title: Transntl. Market. J.

Transnational Marketing Journal is indexed and abstracted by SCOPUS and EBSCO among others.

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Vol 7, No 1 (2019)

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Editorial

Ibrahim Sirkeci
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1-2

Articles

Isami Omori
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3-28
Keith Walley, Li Cheng, Tiantian Liu
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29-58
Andrej Přívara
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59-72
Amel Bouderbala, Férid Zaddem
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73-101