Transnational Marketing Journal

Transnational Marketing Journal Transnational Marketing Journal (TMJ) is dedicated to publishing high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. TMJ is a journal which promotes and show-cases current research into marketing practices and challenges with an emphasis and relevance to cross border practices, issues, challenges facing marketers and researchers alike.

ISSN: 2041-4684 | e-ISSN: 2041-4692

The abbreviated title: Transntl. Market. J.

Transnational Marketing Journal is indexed and abstracted by SCOPUS and EBSCO among others.

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Vol 7, No 2 (2019)

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Editorial

Omar Al Serhan
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103-104

Articles

Boutheina Ben Gamra, Azza Temessek Behi
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105-130
Samia Youssry Warda
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131-160
Philipp G Stahl, Nathalia C Tjandra, Alessandro Feri, Kristen Marshall
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161-186
Mosa Alokla, Mais Alkhateeb, Muneer Abbad, Faten Jaber
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187-210
Benjamin Silas Bvepfepfe
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211-228
Andrej Přívara, Eva Rievajová
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229-244

Case Studies

Iva Slivar, Uglješa Stankov, Vanja Pavluković
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245-256

Book Reviews

 
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257-258
 
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259-260