The Manifestations of Liberalization on Bollywood Cinema of the 1990s and Early 2000s

Abstract

This article will look into the significant manifestations of the Economic reforms of the 1990s on Bollywood cinema of 1990s and early 2000s. By doing so the article aims to establish the relationship between the changing economic scenarios of the nation and the reformation of the aesthetics in the Bollywood industry. With a focus on the various realms of camera technology, fashions, and marketing, this article will highlight the transformation of the Bollywood cinema in the light of economic reforms of the 1990s. By looking at the various elements constituting the technical aspects involved in the making of a film, the article aims to establish the fact that a change in the socio-economic realm of the nation is very well visible and represented in the films. A change of narrative is presented in the article with a focus on the process of economic reforms by looking into the more technical realities of the process on the silver screen of Bollywood. The article will end with the establishment of the global identity of both the Bollywood industry and the Indian economy.