Book Review

Authors

  • Eduardo Oliveira Swiss Federal Research Institute WSL

DOI:

https://doi.org/10.33182/bc.v6i2.503

Keywords:

Istanbul, image, branding, place, European capital of culture

Abstract

Evinç Doğan (2016). Image of Istanbul, Impact of ECoC 2010 on The City Image. London: Transnational Press London. [222 pp, RRP: £18.75, ISBN: 978-1-910781-22-7]

The idea of discovering or creating a form of uniqueness to differentiate a place from others is clearly attractive. In this regard, and in line with Ashworth (2009), three urban planning instruments are widely used throughout the world as a means of boosting a city’s image: (i) personality association - where places associate themselves with a named individual from history, literature, the arts, politics, entertainment, sport or even mythology; (ii) the visual qualities of buildings and urban design, which include flagship building, signature urban design and even signature districts and (iii) event hallmarking - where places organize events, usually cultural (e.g., European Capital of Culture, henceforth referred to as ECoC) or sporting (e.g., the Olympic Games), in order to obtain worldwide recognition. 

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Published

2016-11-13

How to Cite

Oliveira, E. (2016) “Book Review”, Border Crossing. London, UK, 6(2), pp. 386–389. doi: 10.33182/bc.v6i2.503.

Issue

Section

Book Reviews